“Jeppe Klockareson is uniquely qualified based on his long and deep experience in – and contribution to – sustainable tourism in Sweden,” says GSTC CEO Randy Durband. “With increasing engagement and new members in Sweden, such as Region Västerbotten and others, we are delighted to have Jeppe to represent GSTC in Sweden.”
“Sweden is often perceived as a pioneer and front-runner when it comes to sustainability, which is something we take pride in,” says Jeppe Klockareson. “But when it comes to tourism, things are moving slowly and we can do so much better – both nationally (inbound and domestic tourism) and internationally (outbound tourism). The GSTC provides proven and recognized tools and trainings which can really help Sweden as a destination, to push forward and get further engagement in terms of sustainable tourism development.”
Back in April, 2017, Jeppe attended the GSTC Sustainable Tourism Training Program in Athens, Greece and now wants to bring these trainings to Sweden. It is also imperative to convince more regions and destinations around Sweden to embrace the GSTC Destination Criteria, in order to develop more destinations in a sustainable way, similar to what’s happening globally.
Jeppe adds, “I’m quite surprised to not see more of the same in Sweden, given the fact that there has been and still is, numerous projects on a destination level, that focus on sustainable tourism destination development. The GSTC Destination Criteria is there with a proven international record, so why aren’t we using this method more over here? Instead of reinventing the wheel continuously, we can use a fully functional one and do it according to international standards.”
“My ambition is to drive this engagement at a national level and work with educations, certifications, national and regional tourism organizations and the travel trade, to showcase what the GSTC can provide,” adds Klockareson.