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Fair Travel - Responsible Tourism Experiences & Consulting

responsible travel consulting company based in Sweden

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The Original Swedish Responsible Travel Consultancy

Barcelona has identified a new kind of tourist problem: Too many of them!

June 16, 2014 By Jeppe Leave a Comment

Port side of Barceloneta from Montjuic hill, CataloniaOn the 31st May, a record 31,000 tourists arrived by boat in Barcelona. Some were embarking or disembarking passengers, others dropped off thousands of tourists to spend a day in the Catalan capital.

“I don’t know one resident in Barcelona that in some way doesn’t feel like there’s something wrong with the amount of people who come here every year,”

The city’s 1.6 million residents have seen the number of visitors to the city skyrocket from 1.7 million in 1990 to more than 7.4 million in 2012. Growing numbers of tourists is affecting many places around the world. How does this influence the locals?

Read the full article here.

Filed Under: News, Responsible Tourism comment Tagged With: Barcelona, growth, Sustainability, tourism

Fair Travel interviewed at ITB 2014

March 28, 2014 By Jeppe Leave a Comment

ITB-Berlin-2014-interviewJeppe Klockareson was interviewed by Travel Report during the ITB Berlin travel fair, reflecting on the content and development of travel fairs.

The interview highlight the impressive seminar program with current trends and sustainability on the agenda together with the ever-growing Responsible Tourism Networking event and the newly National Geographic Traveler established World Legacy Award on sustainability.

This was the fifth year in a row, visiting the travel fair in Berlin, where the most thrilling part is to see the #RTNet event continue to grow in size and popularity, with about 200 participants attending the event, where the new web portal was launched, aiming to move away from Facebook to the new site.

Another interesting fact from the seminar was presented by travel writer Doug Lansky, talking about a recent survey done by TripAdvisor, claiming that 69 % of their travelers wants to support sustainable tourism, while the same survey indicate that 75 % of the travellers don’t know what sustainable tourism is.

Read the full interview with Jeppe and article in Swedish here.

Filed Under: News Tagged With: CSR, ITB, Jeppe Klockareson, Sustainability, Travel Report

How should sustainability be communicated?

February 17, 2014 By Jeppe Leave a Comment

Responsible-tourism-D“Do you ever get the feeling you’re having the same sustainability conversation over and over again with the same group of people? It’s time to take sustainability out to the masses if they are going to accomplish the goals they’ve become so good at talking to each other about.”

“If companies are going to become truly sustainable they will need not just to change their systems, supplies and products; they will also need to change the expectations and behaviour of their consumers. That won’t be achieved by preaching about saving the world and it certainly won’t be achieved just through corporate sustainability and CSR channels. Instead, companies are going to have to build on the commitment they now demonstrate through dedicated sustainability comms, using the enormous marketing resources they have at their disposal through their brands to sell sustainable change through entertainment and useful information.”

A very insightful article on how sustainability needs to be communicated in order to reach out to the masses.

Read the full article here.

Filed Under: News, Responsible Tourism comment Tagged With: communication, social media, Sustainability

Tourism, Travel and Sustainable Development

May 3, 2012 By Jeppe Leave a Comment

TTSD_webb
We welcome you to be part of a full day seminar on tourism, travel and sustainable development in Stockholm on the 25th October 2012. The event will be held at the magnificent and inspiring Polstjärnan centrally located in Stockholm. We will guarantee an exciting and inspiring program on sustainable development in the national and international tourism industry, which we’ll discuss and debate on.


We want to invite stakeholders to unite, to network and to share ideas and thoughts for a responsible and sustainable future in tourism. We want to expand the backing and support by getting more stakeholders to join us. We want you to join us!

The stakeholders give their financial backing and support and in return receive well-deserved attention and goodwill. Sustainable Tourism is an investment in our future. It involves us all and we need more support and participation to evolve the future of tourism. Allow yourself to be inspired for a sustainable development.

This seminar is just a first step on our journey. The seminar provides us with the opportunity to start a network – a network of continuous workshops and gatherings to exchange ideas, to inspire, to educate and to influence.

The mission and vision:
”Our mission is to raise the level of knowledge and awareness about responsible tourism, while stimulating and inspire towards a sustainable development of the tourism and travel industry, through good examples, inspiration, sharing experience, discussions and networking.”

”Our vision is to create a network that will work as a meeting place for the international and domestic tourism in Sweden. The network will function as a driving force for change and development towards a long term sustainable future.”

Proposed areas for discussion:

Why do we travel?
– A discussion about travel. Globalization and travel. What sort of influence does the consumer have? What/who drives a change towards sustainable tourism? Inspire to drive change!

International travel
– The significance of international travel from different perspectives. What sort of travel do we choose? Trends and global reconnaissance.

Sweden, a “hot” and well-visited tourist destination in 2020
– The end of “lagom”. Domestic and inbound tourism patterns and how it will change with the national strategy “Strategi2020”. How do we double tourism by 2020 in a sustainable way?

We reserve the right for last minute changes

Supporters of the event:

    • Frans Schartaus Handelsinstitut
    • Föreningen Svenskt Flyg
    • Air France KLM
    • Malmö Aviation
    • Apollo
    • Transportgruppen
    • Swedavia
    • Scanworld
    • Fair Travel
    • The Blue Yonder

Read about the 2011 program and presentation in Swedish on these links:
Travel News
Program

Would you be interested in sponsoring this years event, please contact us here.

Filed Under: News Tagged With: responsible tourism, seminar, Sustainability, sustainable tourism

We want your garbage!

February 17, 2012 By Jeppe Leave a Comment

We-want-your-waste

I touched down in Cape Town in the late afternoon. I’d been invited by the new enterprise Green Guerrillas, who work out of Cape Town. They describe themselves as “Non-political, all colours, tolerating all religions and non-stupid. The Green Guerrillas are governed by logic, constantly seeking alternative solutions, and understanding the present chaos the earth finds itself. Return to nature, explore South Africa, travel the Green Guerrilla way…”. I was approached by the Green Guerrillas a long time ago and after several talks they’d finally got me down here to check out their operations and projects, while they are also to have me try hunting for the first time ever in my life.

 

The Green Guerrillas

I was picked up at the airport and as we drove up along the west coast, the owner Akim, told me about their latest project, a waste harvesting project. The Green Guerrillas has teamed up with a hotel chain, Leisure Hotels, who run four hotels in central Cape Town, and agreed to take care of all their waste while also providing them with organic produce for their guests. As Akim told me during the drive up the coast, ”Why do we point a finger at the airlines and all transport companies in this industry? Why are they claimed to be the bad guys? Waste is the big problem and when it is put in landfills, it creates methane, a chemical compound that is four times heavier than carbon. If we are to fight climate change, we need to start with taking care of our waste.”

After a one hour drive we pulled into a big farm on the very rugged and sandy west coast. Leisure Hotels own a piece of land here of 10 hectares, where they run an operation, and in conjunction to this, they’ve allotted one hectare of land, where GG will make sandy and pretty lifeless soil into an organic farm, by using worms and organic waste to grow organic food.

 

Grow organic food in the desert?

Looking at the sandy and dry area I was a bit skeptical. The west coast which is ploughed with alien vegetation, located in a sandy dust bowl with constant winds blowing, hot sun and with very little rainfall, is a harsh place to grow thing. Yet there’s water lurking underground and Akim knows how to work with these conditions, using old school farming and science of nature to make it grow. GG presents their project like this:

“We live in an age of stupidity with all the answers in front of our nose, yet we pass at grabbing the opportunity-the world is faced with 2 problems this present day, our agriculture soil is dead, and we do not recycle our ORGANIC waste-nature offers solutions, but they fall on deaf greedy ears. The Green Guerrillas have developed a concept that is not ours to own but the universe, as its from the universe- a world around us that we do not see, yet it co-exists with us-Bacteria, anaerobic bacteria to break down waste and other creative solutions offered by nature, maggots and earthworms offer massive organic returns. The Green Guerrillas believe the tourism industry is not being accountable for its waste and should begin to look more closer at alternative solutions-methane gas is a heavy gas-landfills, as used in South Africa at present is not the solution.”

 

The Buffalo Soldiers

I was introduced to two of his newly employed staff, or his “Buffalo Soldiers” as he likes to call them, who work on the farm. This project has created new jobs for 10 previously unemployed individuals from the townships who now can support their families financially while also being taught how to grow their own food in an organic way in their own homes. The key to this project is to take care of waste and also to spread the knowledge of waste recycling and organic farming. In my eyes a very tangible and transparent project anchored in the tourism and travel industry.

We spent the night at the farm in a tent, and it was hardly the way I thought I would be sleeping after the long overnight flight down here, but it was a great experience to share the starlit night with the guys around the fire. Though I was a bit skeptical about the project before coming here, I’ve become more and more convinced that this will happen and that it does work.

 

Organic breakfast

The morning after we took a tour around the farm where Akim presented his plan about what was to be grown and where it would be. The breakfast in front of the fire provided us with fresh eggs, straight from the coop, and I doubt that I’ve ever had such delicious eggs. Akim tells me that GG will supply the hotels with these eggs soon, and in time they will be able to provide fresh organic eggs to the guests for their breakfasts. No other hotel in South Africa will be able to say that they serve fresh organic eggs to their guests.

As we headed back down along the coast and back into Cape Town, Akim tells me that we now are to go to one of the hotels to pick up their organic waste. I helped out to pick up seven large containers of organic waste, which we loaded upon the truck.

 

Compete with sustainability

I got an opportunity to have a chat with the Managing Director of Leisure Hotels in South Africa and she’s very positive about the project. For them it’s very important to take care of the environment and take responsibility of their waste.
“Of course we also see the potential in marketing differentiation. With the competition between hotels in Cape Town, we must stay ahead of the competition and give our clients something extra. We get more and more clients with an interest in our social responsibility and it is important that we fulfill this growing and coming demand. Waste is a problem and by teaming up with Green Guerrillas we can synergize and also get organically grown products out of the deal”.

It is to my knowledge the first time ever that I’ve seen and heard of a similar project in the industry of today. In a Third world country like South Africa, you see an initiative like this? It provides hope and as GG claim, that they need more onboard and wants to share their capital intellect with others.

“Mobilize with the Green Guerrillas and join us in the revolution against our own complacency, the Green Guerrillas are supporting its close communities to grow organic produce by recycling their organic waste – The Green Guerrillas need YOU!”

​


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Filed Under: Travel Tagged With: Cape Town, South Africa, Sustainability

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